20 knowledge base examples to inspire you in 2023

Explore these 20 knowledge base examples for inspiration and guidance in creating your own informative resource.

Oct 17, 2023
20 knowledge base examples to inspire you in 2023
Have you ever conducted a Google search for "How to remove my [Company Name] account" and found yourself on a page providing exact instructions for that task?
The task will be completed in just two minutes. The page likely came from the company's knowledge base, which is a valuable resource for customers to find help efficiently.
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An effective knowledge base is crucial for any support team, as around 70% of customers try to solve issues on their own before seeking assistance.
Whether you're creating your first help center or enhancing your current self-service support, you're in the perfect spot. We've selected top-notch knowledge base examples from the web to showcase their successful strategies.

Benefits of creating a good Knowledge Base

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88% of customers expect online self-service options, and 39% believe it resolves issues faster.
People value instant solutions and prefer finding answers themselves. Customer self-service portals and knowledge base articles are crucial additions to a website.
A well-curated knowledge base offers quick access to information, reduces the load on customer support, and enhances satisfaction.
Customers want to find answers easily, like a Google search. A robust help center on your website is essential for a positive customer experience and lower support ticket volumes.
Knowledge Base Management
Knowledge Base Management
Without any additional delay, here is our list of some useful knowledge base examples.

20 Best Knowledge Base Examples

Seeking additional sources of inspiration? The 20 examples of knowledge bases provided below can assist you in building an excellent help center, enhancing your self-service support in 2023.
Knowledge Base Examples to inspire you
Knowledge Base Examples to inspire you

1. Bullet.so

Bullet.so is a user-friendly workspace which helps to develop a knowledge base using notion that permits teams to collaborate and share knowledge.
Bullet.so provides a comprehensive knowledge base that empowers its customers to locate solutions to their queries independently, eliminating the necessity to reach out to their Customer Success Manager (CSM) or seek support.
This in turn helps to enhance their productivity and also helps to manage their organization effectively.
Bullet.so
Bullet.so
Bullet.so is very robust and convenient tool for joint knowledge management & helps to look for the answers right from knowledge base platform and saves your plenty of time.

2. Notion

Many successful companies use Notion as a robust customer service knowledge base. One standout feature of this online workspace app's help center is its use of emojis, which adds a touch of informality that can be quite appealing.
When you access the help center, you'll find online training for both the Basics and Advanced levels. Instead of overwhelming users with text, Notion provides insightful videos to help users get a grip on the product.
By prioritizing these elements, Notion ensures that visitors can easily grasp the product's ins and outs, following a modern approach often seen in knowledge bases.
Take a lesson from this example and streamline your customer onboarding process for a smoother start with your product.

3. Slack

The phrase "Find anything" stands out in Slack's help center. Their well-organized resource hub demonstrates how to efficiently guide users with popular topics in a search bar and minimal categories, saving time.
Emphasizing minimalistic design and user-friendly navigation is their key. Following Slack's lead by using subheadings in interactive knowledge base categories helps users quickly understand what's in each group.
Additionally, Slack excels at offering quick product usage tips at the bottom of the page, eliminating the need to search through numerous articles.

4. Canva

Canva, the design software, provides an appealing knowledge base that grants its users convenient access to a variety of primary categories.
Furthermore, it features links for contacting support at the bottom of its homepage, ensuring customers can swiftly seek assistance when needed.
Additionally, there is a link to Canva's design school for customers interested in exploring the software more deeply.
As customers browse Canva's knowledge base, they will promptly come across a "Top Articles" section, offering them the opportunity to delve deeper into the frequently asked questions posed by fellow customers.

5. Dropbox

Dropbox's knowledge base  is user-friendly, offering easy navigation through a vast amount of content.
It begins with tabs for different content areas, and if those don't suit the user, a prominent search box is available for quick access to relevant information.
As users scroll, they encounter popular topics in larger cards on the left, and a standard FAQ list on the right.
Dropbox tackles all of the various ways that a user might want to navigate a help center.

6. Mailchimp

Mailchimp, often likened to Hubspot, is renowned for its exemplary brand tone, style, and positioning. They ensure all employees understand their brand's visual and verbal identity.
The Mailchimp knowledge base articles are crucial for training their team and fostering a beloved brand. Their style guide encompasses various writing facets, from social media to technical content and translations.
While Mailchimp is ubiquitous, their tone is adaptable, varying according to the platform they're engaging with.
The Mailchimp knowledge base serves as an excellent illustration of effective targeting and its ability to contribute to a company's success.

7. Lyft

Lyft's mobile app includes a robust knowledge base that serves drivers, riders, and businesses.
The app offers helpful prompts to guide users to relevant information. Prospective drivers can access details on earnings and application requirements, riders can learn how to request a ride, and businesses can find information on setting up an account.
Lyft is known for having one of the best knowledge bases in the rideshare industry.
Lyft's knowledge base articles feature visuals and step-by-step guides, which simplify complex processes compared to sifting through lengthy text.

8. Asana

The Asana knowledge base offers a range of learning options to cater to different preferences and needs.
Whether you prefer reading, visuals, live webinars, or video tutorials, Asana provides various ways for users to learn and succeed.
As soon as you access the Asana knowledge base, you're presented with four learning options to accommodate diverse users.
Lastly, you can visit their YouTube page, where they have a rich collection of video how-to content to assist users, which is a favorite option for many.

9. Rail Europe

Rail Europe is an app designed to assist people in planning and organizing their train journeys in Europe, where train travel is highly popular but can sometimes be challenging.
The app's knowledge base is specifically tailored to address common issues travelers encounter while using trains.
It provides customized content based on the user's location data, making the travel experience much smoother and addressing the unique challenges travelers may face.
Rail Europe’s entire knowledge base is designed to tackle common issues that come with train voyages.

10. Releasewire

Once you embark on the journey of building your knowledge base, there are numerous paths it can follow. However, the fundamental goal should be to enrich your end users with valuable education and information.
The ReleaseWire knowledge base is dedicated to furnishing users with exact and reliable responses to their queries.
Furthermore, it goes above and beyond by offering a space for users to enhance their skills and knowledge.
A prime example of this is the section on Press Release writing tips, an indispensable resource for newcomers entering the field to acquire insights on crafting compelling PRs.

11. Yoast

Yoast's knowledge base is designed with a focus on structured organization and an ample supply of content, ensuring that users can easily find information without feeling overwhelmed.
In contrast to typical knowledge bases with a centralized FAQ section, Yoast employs distinct categories for each of its services and functions.
This approach ensures that each service or functionality has its dedicated content, contributing to a user-friendly and seamless experience.

12. Shipt

Shipt's online delivery service knowledge base adopts a question-oriented format, with the most frequently asked questions displayed on the left side of the page.
On the right side, they provide information in a FAQ page style. This comprehensive resource caters to both shippers and shoppers, serving as a convenient one-stop destination for all Shipt users.
Shipt features a user-friendly search bar prominently on its page, making it easy for customers to ask questions without the need to navigate through multiple pages.

13. Shopify

Shopify, an e-commerce software company, provides a knowledge base to aid newcomers in getting started and to support existing customers in addressing inquiries related to the operation and management of their online stores.
Shopify offers a wide range of navigation options, allowing customers to choose from numerous topics.
They host their knowledge base on a subdomain, but provide multiple links in the main navigation for easy access to their main website and other help pages.

14. Spotify

Spotify's knowledge base boasts an attractive visual design that makes navigation and comprehension exceptionally user-friendly.
At the forefront of its knowledge base is a prominent search bar, accompanied by readily accessible top questions within the same section.
Spotify categorizes questions into easy-to-access sections with links to specific topics, prioritizing mobile users' accessibility. The company tailors its help center to suit its users' preferences based on their knowledge.

15. Instagram

Instagram's knowledge base is surprisingly basic for a design-oriented, visually-centric brand.
Instagram excels at prioritizing important and recent content at the top, while its user-friendly design helps people quickly find meaningful and valuable content.
This user-friendly approach eliminates the need for endless scrolling and category searching, making it especially accessible for mobile users.

16. HelpScout

HelpScout, a customer service platform, offers a robust knowledge base among its product offerings, and it's expected to provide a comprehensive resource for its users.
This elegantly designed website features a prominent search feature at the top, along with three distinct sections dedicated to its products, each containing topic listings.
By incorporating appropriate icons above each support topic, it simplifies the process for customers to refine their quest for information through visual indicators.

17. OneFile

A top-notch knowledge base is organized, places information effectively, and categorizes it for user convenience.
OneFile achieves this by using compelling headlines and topic sections in their FAQs, making it easy for users to find what they need.
They prioritize guides and tutorials for new customers at the beginning to simplify onboarding and offer a clear call to action for users to request support if needed.

18. Broadcom

Broadcom, an IT/telecom firm, offers hardware and software for networking businesses.
They organize their documentation into user-friendly sections with subcategories for easy navigation to specific answers.
Broadcom enhances its help center by featuring a prominent search box, ensuring users won't get lost even if categories are unclear.

19. Wistia

Wistia serves as a video hosting platform tailored for businesses. Its informative hub greets visitors with a search bar and offers various categories for customers to explore.
Additionally, users have the option to peruse articles to gain a deeper understanding of its offerings.
Wistia strategically positions a link to its product changelog right below the search bar, allowing users to easily access and stay informed about product updates.
To enhance visibility, they've added a rocket icon, and clicking on it reveals Wistia's latest updates.

20. Airtable

Airtable, a database-driven collaboration and project management tool, offers a well-structured knowledge base with four key sections: Guides, Webinars, Account, and Billing, to assist users in efficiently accessing essential information.
Airtable's knowledge base features a "What's new" section on its homepage, which enables customers to discover information about recently introduced functionalities.

Get your Knowledge Base shine with these examples

Customers expect online businesses to be open around the clock. It's crucial to provide accessible help and support, even during odd hours. While your business operates 24/7, you shouldn't. A well-organized knowledge base and a skilled support team demonstrate your commitment to excellent customer service.
To enhance customer satisfaction and foster long-term loyalty, ensure that your resource center is organized effectively, offers valuable insights, is easy to navigate, and provides abundant information. Empower your customers to learn about common issues at their own convenience, promoting self-assistance.