Choosing the right platform for your membership site creation

Discover the secrets to select a best platform for creating your membership site in 2024.

Feb 7, 2024
Choosing the right platform for your membership site creation
Membership businesses are booming, with subscription ecommerce growing from $199.41 billion in 2023 to $330.58 billion in 2024 at a compound annual growth rate (CAGR) of 65.8%.
However, the abundance of software options can make finding the perfect fit for your membership site daunting. It's akin to finding a life partner, as you ideally want to stick with it for the long haul.
In this article, we'll discuss how to select the best membership website builder and provide several options to consider. Choosing the correct platform is crucial for simplifying your role as a community host and ensuring the success of your membership business.

What is a Membership site?

A membership site hosts exclusive content accessible only to members, paid or free. It monetizes content through recurring subscriptions or membership fees. This gated content can include conversations, courses, livestreams, or events, providing various options.
A membership website helps users by offering exclusive content, increases your revenue, increases the authority, aiding learning, providing support, encouraging accountability, and granting early access to new features.

How to choose the best Membership website builder

Choosing the right platform to create your membership site requires careful consideration of several factors. Here's a refined approach to help you make the best decision:

1. Identify the purpose of your Membership site

It's crucial to have a clear understanding of your target audience and the offerings of your membership program. Are you primarily aiming to provide education, or is your focus on fostering a supportive community?
After identifying the main purpose, consider if there's a secondary goal. For instance, if the main goal is education, do you also want a supportive community? If the focus is community-building, would you like to offer monthly online networking events through the membership site?
The purpose of your membership program will dictate the necessary features and functionality of your platform. Therefore, it's essential to carefully consider these aspects during the planning phase.

2. Identify the content types

Now that you've defined the purpose of your membership, it's time to decide on the content you'll offer. Once finalized with the content, next is to plan your content schedule.
Choosing content types and a schedule is crucial for selecting the right platform for your membership site. Also, keep your ideal member in mind. Consider what content they prefer and how often they consume it. Research if unsure to ensure you meet their needs effectively.

3. Design your Membership site

Once you've identified your target audience and content, it's crucial to plan your membership site's structure. Determine the necessary pages, layout, and consider features like a search function for easy navigation.
A well-designed layout enhances user experience. Identify specific design preferences early, as not all platforms may accommodate them later.

4. Craft a Membership Site Checklist for Choosing the Perfect Platform

After considering everything mentioned above, make a list of all your identified needs for a membership site platform. Remember to think beyond your current requirements and anticipate future developments.

5. Explore available membership website builder

There are several membership site creating platforms available, each with its own strengths and features. Here are some of the best ones:
  • Bullet is a Notion-based membership website builder requiring no coding. It's an all-in-one platform favored by entrepreneurs and creators for crafting landing pages, membership sites, and knowledge bases. It's a top choice for businesses to create membership sites because of Notion's flexibility and compatibility.
    • With Bullet, you can restrict access to your content in three different ways:
      • Email Verification Access: Users can view your content after signing up on your website using their email address.
      • Segment-Specific Content Restriction: Restrict access to content based on specific user segments.
      • Password Protection: Secure your website or page with a password.
      Choose any of these options to control access to your content, and even generate revenue through content gating.
Effortlessly secure your website or content with Bullet’s membership feature in minutes! Try it Now!
  • Kajabi: Kajabi is a high-end platform designed for creating and marketing online courses, membership sites, and digital products. It offers advanced customization options, marketing automation tools, and features like assessments and quizzes.
  • MemberPress: MemberPress is a powerful WordPress plugin that allows you to easily create and manage membership sites. It offers features like content restriction, payment integration, and drip content scheduling.
  • Thinkific: Thinkific is primarily known as an online course platform, but it also supports membership sites. It provides features like content hosting, payment processing, and course creation tools.
  • Wix: Wix is a website builder that offers membership site functionality through its membership site feature. It provides customizable templates, drag-and-drop design, and integrated payment processing.
  • Teachable: Similar to Thinkific, Teachable is primarily focused on online courses but also supports membership sites. It offers customizable themes, marketing tools, and integration with payment gateways.
  • Podia: Podia is an all-in-one platform for selling online courses, memberships, and digital downloads. It offers features like customizable themes, content hosting, and integrated payment processing.
  • Wild Apricot: Wild Apricot is a membership management software that allows you to create membership sites, manage members, and accept online payments. It offers customizable templates, event management tools, and email marketing features.
  • Substack: Substack is a platform specifically designed for creating and monetizing email newsletters. While it's not a traditional membership site platform, it allows writers to offer paid subscriptions for premium content.


Offering membership on your website enhances user experience significantly. So, selecting the ideal membership website builder is crucial, demanding thorough assessment of your audience, goals, and budget.
By assessing needs, exploring platforms, and prioritizing features, you can make a well-informed decision, shaping your site's success. Choose wisely, as your platform choice directly impacts user experience, functionality, and growth potential.