Programmatic SEO: What is it and How to do it.

Unlock the potential of Programmatic SEO with our comprehensive guide. Dive into the world of optimized content and elevate your website's visibility.

Jan 10, 2024
Programmatic SEO: What is it and How to do it.
Programmatic SEO is like the fresh breeze in the world of search engine optimization. It's not here to toss all the traditional SEO stuff out the window. Instead, it's like a cool upgrade, using fancy tech tools to make SEO a whole lot smoother and more effective.
Now, you're probably wondering, what exactly is programmatic SEO? Well, let's dive into it together.

What is Programmatic SEO?

Programmatic SEO involves automating tasks usually done manually. This covers tasks like identifying and generating content for long-tail keywords and creating landing pages on a large scale.
This approach is not only reliable but also faster, leading to quality content that resonates with your audience. The ability to cover more topics boosts your chances of ranking higher in search results and drawing in organic traffic.

Regular SEO Vs. Programmatic SEO

Programmatic SEO and traditional SEO both aim for the common goal of increasing organic traffic. However, their approaches to enhancing your site's visibility in search engines vary.
  • Regular SEO focuses on long-term strategies and high-quality content creation for improved website visibility. It involves crafting unique landing pages and blog posts around specific keywords
  • Programmatic SEO, however, takes a quicker approach by automating the creation of multiple landing pages with identical layouts, using databases and templates.
Both regular and programmatic SEO require specific keyword research, but the key distinction lies in the speed and methodology of achieving search engine visibility.

How to do Programmatic SEO?

Setting up programmatic SEO pages involves two key steps. First, dig into some keyword research to figure out which terms you want to focus on. Then, create web pages that match each of those keywords.
If you're a WordPress enthusiast, mastering Programmatic SEO within WordPress is essential for ranking your site on Google.
But If you're new to this, it might feel a bit overwhelming, but don't worry. Programmatic SEO can be a challenge, it is not impossible to overcome.
We'll present a detailed guide covering everything you need to know to successfully launch multiple programmatic SEO pages.

1. Keyword Research

The core of any effective SEO strategy revolves around keywords, and the first step is conducting keyword research.
  • Find Your Head Terms: Begin by identifying short, broad keywords known as head terms. These high-volume keywords are central to your topic and serve as the foundation for further research.
  • Identify Modifiers and Related Terms: The next step is discovering words or phrases commonly associated with your head terms—these are your modifiers and related terms. For example, if your head term is 'coffee,' related terms could include 'arabica,' 'roast,' 'bean,' etc. Modifiers might be 'best,' 'top,' or 'cheap.'
  • Select Long-tail Keywords: Proceed to find long-tail keywords, which combine head terms with modifiers or related terms. These specific keywords often lead to better conversions. For instance, 'best arabica coffee beans' is a long-tail keyword.
Note that programmatic SEO allows targeting a variety of such long-tail keywords, overcoming the limitations of regular SEO.

2. Create a content template

Moving forward involves creating a blueprint, (i.e.) developing your content template. This template needs to outline the format and structure of upcoming content, covering aspects like headings, paragraph breaks, and where keywords should be placed.
The architectural design of this template is crucial, as it implies how well your crafted content addresses user intent and complies with search engine guidelines.

3. Connect to Database

After setting up your content template, the next crucial step is establishing a connection to a dependable database. This database stores all pertinent information about your product or service for future use. The integration of machine learning with databases plays a pivotal role in programmatic SEO.

4. Design your page template

Next on the list is a page template, functioning as the universal layout for your webpage. In simple words, it acts as the framework for your website, accommodating your content. In addition to incorporating your content, it includes elements such as the website menu, header, footer, and more.
Crafting this template with top-notch UI/UX principles will enhance your website's optimization for both search engines and your visitors.

5. Construct the Database with Content and Labels

Next, we move on to integrating and labeling the content. During this step, the database is filled with content created using the content template. The system assigns relevant labels to each content piece, ensuring efficient content management.

6. Connect the database to your website

The next step is to create an interface linking your database with your website. This connection is crucial to ensure that your web pages display relevant content according to your template. Marketing automation tools can be employed to establish this connection seamlessly.

7. Publish & Get Indexed

Now, you're ready to hit the Publish button! However, the journey doesn't conclude there. It's crucial to ensure that your published content gets indexed, meaning it is recognized by search engines.
Automation comes to the rescue once more. Programmatic SEO allows you to efficiently submit multiple URLs for crawling, ensuring swift recognition by search engines.

Some Examples of Programmatic SEO

  1. Nomadlist - location pages
notion image
Nomadlist assists potential digital nomads in deciding which countries and cities to explore. The website features thousands of programmatic pages that provide consistent core information, such as internet speeds, average temperatures, and common languages, for towns and cities worldwide.
  1. Bullet : Notion Template Pages
notion image
Bullet is a no-code Notion based website builder. They’ve used programmatic SEO to build unique notion templates for enhance your productivity. Their strategy generates a good amount of traffic, also make it easy for the visitors to clone the templates.

Conclusion

Programmatic SEO needn't overwhelm; it's a powerful tool for boosting organic traffic. If you aim to increase organic traffic through scalable content publication, a programmatic approach can greatly enhance your marketing strategy. You can also explore top programmatic SEO tools for instant traffic growth.
Ensure your content is valuable and relevant to users to avoid Google labeling your pages as problematic. Implement the strategies mentioned above to achieve a successful programmatic outcome. Give them a try today!