How to do programmatic SEO in WordPress

Discover the different ways to use programmatic SEO in WordPress and improve your site's ranking

Feb 2, 2024
How to do programmatic SEO in WordPress
In the world of digital marketing, Programmatic SEO is a game-changer and the new technical term in search engine optimization. It's akin to having your own digital assistant automating tasks that were once a real headache to handle manually.
It’s very easy to scale your blog programmatically to create 100, 1000, or 10000+ SEO-optimized blog posts in any blogging platforms like WordPress.
You can achieve this without the need for coding skills or having to be a WordPress expert.
So, how do you create a Programmatic SEO (pSEO) website on WordPress? Generally, you'll be utilizing any one of the method for this purpose:
  1. By WP All Import Plugin
  1. By Multi-Page Generator plugin
  1. By other third-party tools
Alright, let's jump in and see how these methods can totally shake up the SEO game for your WordPress website!

1. WP All Import Plugin

WP All Import enables effortless importing of XML or CSV files into your WordPress website. It smoothly integrates with any theme or plugin.
Noteworthy Features:
  • Intuitive Drag & Drop Interface: Simplifies intricate import tasks, making them quick and straightforward.
  • Seamless Integration: Compatible with posts, pages, custom post types, taxonomies, WooCommerce, and other elements of your website.
  • Developer-Friendly: Utilize its API for incorporating custom add-ons and extensions.

2. MPG: Multi-page Generator

MPG allows you to create numerous pages by utilizing a template and a spreadsheet. This plugin is highly effective for crafting landing pages tailored to specific locations, product listings, and other purposes.
Noteworthy Features:
  • Mass Page Generation: Produce thousands of pages in just minutes.
  • Adjustable URL Endpoints: Determine the format of your page URLs.
  • Dynamic Content: Extract data directly from your spreadsheet to dynamically populate page content.

3. By using other 3rd party tools

In addition to the WP All Import and Multi-Page Generator plugins, there are also other third-party tools available for performing programmatic SEO in WordPress. Here, I will list some of the Programmatic SEO tools:

1. PageFactory

PageFactory stands out as one of the easiest pSEO tools, seamlessly integrating with your WordPress site through a plugin. Its user interface is straightforward, making it ideal for efficiently generating multiple article-style pages.
To utilize the tool, simply design a page template and link the data using a CSV file. PageFactory then handles the creation of all the pages in the background and establishes the connection with your WordPress site.

2. SEOBrrr

SEOBrrr stands out as a user-friendly pSEO tool designed for WordPress, eliminating the need for coding skills when generating pages in large quantities. Notably, the tool offers an extra advantage by allowing users to craft landing page-style templates through a variety of available formatting options.
Furthermore, users have the flexibility to upload their own data in CSV format and seamlessly incorporate it into the page creation process.
So, when it comes to typical pSEO tools, you usually create your blog or website using one tool and then switch to another for pSEO tasks. But here's the cool part – there's software like, a Notion-based website builder that comes with built-in programmatic SEO. It's like hitting two birds with one stone, making the whole process much smoother!

Importance & Benefits of Programmatic SEO

If you manage a WordPress site, incorporating programmatic SEO can provide a competitive advantage. While a website can function adequately without it, programmatic SEO presents an opportunity to optimize your site extensively, making it an essential strategy for high-performing websites.
Whether you're in the initial stages of building your site or already have an established one, programmatic SEO can yield substantial benefits. Nevertheless, it's important to note that successful implementation of programmatic SEO necessitates a well-organized plan and the use of appropriate tools.


If you aim to craft straightforward blog pages on your WordPress site, the WP All Import plugin stands out as the top choice. However, if you're in need of landing page-style templates, the MPG plugin is another viable option.
But if dealing with WordPress isn't your preference, you can explore WordPress alternatives that come with built-in Programmatic SEO features. They are much easier to use compared to these plugins.
Tap into the potential of Programmatic SEO and welcome the future of SEO automation today!